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Today, Gordon & MacPhail announced it will during 2018 streamline and relaunch its complete portfolio into five distinct ranges: Discovery, Distillery Labels, Connoisseurs Choice, Private Collection, and Generations.
The first range to be relaunched is Gordon & MacPhail’s probably best-known range, the Connoisseurs Choice, which marks its fiftieth anniversary this year. The range was first seen in 1968 when it was launched by George Urquhart, who at the time was a pioneer offering whisky lovers the opportunity to explore distilleries and whiskies that previously never had been bottled as single malts.
Steven Rankin is Director of Prestige and a fourth generation member of the Urquhart family, owners of Gordon & MacPhail, says:
“Gordon & MacPhail has a 122-year history of forging strong and lasting relationships with distillers across Scotland and our loyal consumers. With four generations of experience in the whisky industry, we have continually evolved, innovated, and grown. As we begin a new chapter, we are streamlining our portfolio to make it more accessible for our consumers, placing their desire for products with heritage, authenticity, and provenance at the heart of each range. We want to take malt whisky lovers on a journey that will help them explore beyond their usual whisky choices.
Each whisky tells a story, not only about the distillery of origin and the casks maturing the spirit, but also about the time and patience devoted to nurturing each whisky to the pinnacle of its maturation potential. Many of the whiskies in our ranges have been tended by multiple generations of my family.
Our ‘Connoisseurs Choice’ range remains true to my grandfather’s vision and philosophy while placing a greater emphasis on small batch, single and multiple casks, bottled as vintages. We hope consumers will look forward to each limited release.”
The new Connoisseurs Choice’ will be colour coded:
Gold – bottled at 46%
Grey – bottled at cask strength
Red – bottled as a wood finish
All will be bottled as vintages!
Prices will start at £70 and rise to approximately £500 and they will launch later this spring.
Discovery, Distillery Labels, Private Collection, and Generations
The other four ranges will be relaunched later this year. Discovery in late spring, Distillery Labels in the summer, Private Collection in the autumn, and the Generations is still to be revealed.