Scotch whisky has been successfully registered by the Scotch Whisky Association as one of the very first foreign registrations being granted certification trademark in South Africa.
The legal protection Scotch whisky now has been granted protects the trademark against counterfeit products or products being sold or marketed as Scotch whisky not being Scotch whisky.
South Africa is the seventh largest market by volume for Scotch whisky. Exports increased by 20.7% in 2017, meaning nearly 100 bottles being exported to South Africa every minute.
Karen Betts, SWA chief executive said: “The registration of the ‘Scotch whisky’ certification trademark in South Africa is a milestone for Scotland’s national drink in our largest export market in Africa, and one of the largest in the world.
“This registration offers Scotch whisky a greater degree of legal protection and will allow us to prosecute rogue traders who seek to cash-in on the heritage, craft and quality of genuine Scotch.
Consumers can enjoy Scotch whisky confident that South Africa stands behind Scotch whisky as a Scottish product, produced according to traditional methods.
Scotch Whisky – the UK’s largest food and drink export – is growing in popularity in South Africa, with exports up over 20% last year alone. The legal protection of Scotch is another step towards the continued success of this iconic spirit.”