Ardbeg Grooves Committee Exclusive sold out in under 5 s in Sweden!

Earlier today, Ardbeg Grooves Committee Exclusive went on sale in Sweden at Systembolaget (Sweden’s monopoly store for alcohol sales). The release was a “webblansering” as it’s called in Sweden, which means it’s only released online at Systembolaget’s webshop.

These releases can be a bit stressful, to say the least!

First, you have to log into your account in the webshop. Then go into the special section for the release and find the “buy” button for the bottle you want to buy. The button is greyed-out before 10.00 AM. At 10.00 AM the button turns green and you can now click it. However, by now half of Sweden is clicking the same button hoping to be able to buy a bottle. You click and you click, you click like there is no tomorrow!!!

It’s a bit of a gamble, sometimes you are lucky and sometimes you are not. It’s nerve-racking for sure seeing the number of bottles counting down while you are waiting for the system to respond to tell you if you were successful?or not reserving a bottle.

1026 bottles were available today, they were all gone in under 5 seconds!?But the server coped the load without any login failures and so on!

Congratulations to everyone being able to secure a bottle!

Ardbeg Grooves Committee Release ad