Bunnahabhain want us to Discover the Sound of Islay!

Bunnahabhain Discover the Sound of Islay

Bunnahabhain, Islay’ most remote distillery launches “the Sound of Islay” campaign.

Bunnahabhain, {Bunn-na-ha-venn}, want us to experience its?uniqueness through its new “the Sound of Islay” campaign. The campaign aims to celebrate?the isolated location of the Bunnahabhain distillery and its seafaring heritage.

Bunnahabhain is Gaelic?and translates as “mouth of the river”. What sets it aside from other Islay distilleries is that most of Bunnahabhain’s core range whiskies are non-peated.

Derek Scott, Brand Director for Malt Whisky said: ?The Sound of Islay campaign aims to take people on a journey to discover the unique pace of life at Bunnahabhain, showcasing all of the aspects that make our whisky so special ? from the challenging trip to get there, the summer rain that will one day will become our precious spirit, to a warm welcome in the most remote corner of Islay.?

??The new positioning highlights the brand?s personality with humour in embracing the fact that many people find our whisky names such as Stuireadair {Stew-rah-dur} difficult to pronounce. We hope this will aid us in driving a closer connection between our whisky, which is enjoyed worldwide, and our locational heritage through our Gaelic roots.?

Bunnahabhain Discover the Sound of Islay